Why CAIRA ?

At CAIRA, we mix design and technology. Some like the look of our products, while others choose CAIRA for performance. We work hard to make your life and work easier, better and faster.

 

To better understand and serve the needs of our customers, we do not outsource our tech support or repair center. We work locally, with offices and tech support in 15 different countries and languages. We are proud of our manufacturing site in Germany. About half of CAIRA’s approximately 2200 employees are part of our technical teams – jobs that our competitors outsource.
It is an excellent way to stay connected.

We trust our in-house engineering team’s expertise for the best electronics and software design. Over the past 10 years, we have consistently been first-to-market with such innovations
Our customers claim that we have the most loyal and honest sales team on the market.

LaCie’s salespeople focus on explaining new technologies and keeping our products as competitive as possible.

The last secret ingredient of CAIRA’s success is that we run a very competitive organization. Our financial team and IT department keep our information accurate and updated. Our procurement team can move products much faster than anyone else.

This “finance IS logistics” organizational method gives us a chance to sell hot products at the lowest cost without compromising on quality or service.

In the coming years, CAIRA will be more network- and multimedia-centric, while creating everything from Powerful Notebook systems to crispy clear LCD.

We hope that you will continue to feel good about our products and our people.

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